Northguard

Northguard is a Scandinavian IT and cybersecurity company providing digital protection services to consumers and businesses across Denmark, Sweden, and Norway.

I initially helped Northguard with recruitment campaigns, managing ads on Meta and Google Ads to attract new sales agents. Alongside this, I built a setup dedicated websites and landingpages in WordPress, designed for performance and lead generation.

Once the foundation was in place, I implemented tracking and automation workflows that significantly reduced manual work. Applications from ad campaigns were automatically processed and logged, enabling Northguard to monitor campaign performance in real time through custom dashboards.

As the collaboration grew, I helped Northguard expand these systems to Sweden and Norway, adapting tracking, automation, and dashboards for each market.

Additionally, I set up compliant tracking across GA4, Meta, and Google Tag Manager, and used Microsoft Clarity to analyse user behaviour and run A/B tests for continuous website optimisation.